Ordnance Survey Rebrand & Changes
In response to customer feedback, together with a desire to meet the needs of future generations of map lovers, as of June 2015, the OS Explorer and Landranger maps as we know them will start to change as Ordnance Surveys roles out its biggest ever update to their paper maps.
At the core of this new generation of maps is the combining of the paper and digital map offering to provide a more value for money map with added function appealing to both traditionalist and tech lovers alike. In essence, customers who purchase an OS map will not only get the paper version but it will also come with the additional benefit of a downloadable digital version of the same area which can be stored and used on a smartphone or tablet.
As you may expect, as part of this change, map covers are also being refreshed with new images and information reflecting this additional benefit.
OS will be releasing the new product in three separate phases as detailed below
1 OS Explorer OL 10 June 2015
2 OS Explorer 16 September 2015
3 OS Landranger 10 February 2016
The first phase is expected to have a publication date of the 10th June 2015 and covers all of the bestselling OS Explorer OL series which will be expanded from the current 33 titles to 62. This range will now include all of Great Britain’s National Parks.
With the inclusion of the digital map, the Suggested Retail Price (SRP) of OS Explorer and OS Landranger maps will increase by £1.00 to £8.99 and OS Explorer – Active and OS Landranger – Active also by £1.00 from £13.99 to £14.99. These price increases will take effect from the publication date for each new series as shown above and will be the first increase on OS Explorer map pricing since 2007.
Please note that Tour, Historical and Route maps will be updated as part of the brand refresh but will not include the digital tile offering and not incur a price increase. They will be released in February 2016.
As part of this swap over we will be providing a return service to enable our customers to change over to the new maps as they are released with minimal disruption. The mechanics of this are in the process of being agreed but as soon as they are our customers will be notified. New point of sale stands and counter units will also be available from this point and can be provided at request.
In with the new...
National mapping agency Ordnance Survey has launched a new brand identity which aims to better reflect its digital and data services and appeal to a younger audience.
The brand refresh was a collaboration between OS and London agency Other and is the first Ordnance Survey has undertaken in 15 years.
Central to the identity is a new logo, which features the letters 'O' and 'S' above the brand name. In most cases, the O will be filled with a map showing OS' head office in Southampton and the S with a map of a rural location in Yorkshire, designed to reflect the organisation's work mapping Britain's towns, cities and countryside, but maps will change in some communications and to reflect users' locations in certain digital products.
Out with the old - a fond farewell to the iconic OS logo...
Ordnance Survey's previous logo
The symbol replaces OS' previous marque, made up of an O and S with an arrow in between (pictured above) and three versions have been designed: a standard one for use in most applications, a richer one with more detailed maps for large-scale use and a smaller, simplified marque for use at very small sizes, such as on the spines of maps